Vodafone Idea Plans to Increase Marketing Budget Ahead of 5G Launch: Report
Vodafone Idea (Vi) is reportedly raising its marketing budgets over the next two months as part of a dual strategy aimed at building awareness for its 5G launch by March and regaining subscribers, a senior official said. However, Vi will not be reviving iconic campaigns from its erstwhile brands, Vodafone India and Idea Cellular, such as Vodafone's ZooZoos, the pug, or the "What an Idea sirji" campaign, according to chief... Read More