Xiaomi to Launch a New Business Tomorrow Which is Touted Change Rural Retail in India

Follow Us

Chinese electronics major Xiaomi, which is focusing on amplifying its product portfolio beyond smartphones, is all set to launch on Tuesday a new business which, according to the company, will "change rural retail in India". "Excited about a new business that we are launching. We'll announce it tomorrow," Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India, revealed in a tweet on Monday.

xiaomi-rural-retail-india




"This new business will forever change rural retail in India," he stressed. Started with the online-only strategy, Xiaomi is fast expanding its presence in offline retail as well.

In September, the company launched its fourth flagship "Mi Home" experience store in the country, in Bengaluru, along with a new office. "With the launch of a new 'Mi Home' experience store, we aim to bring maximum international products to the Indian markets," Jain said at the time of the launch.

With the purpose of strengthening its offline network further, Xiaomi said in September it wanted to open 100 "Mi Home" stores in 2018 itself.

Known for its low-cost phones, the company shipped 11.7 million units and became the top brand in the Indian market with 27.3% share in the third quarter this year, with Samsung at the second spot, according to an International Data Corporation (IDC) report last week.

The company grew to a new high on the back of its successful Redmi 5A and Redmi Note 5 Pro series and refreshed Redmi 6/A/Pro portfolio, said the report.

But the eight-year-old company wants to be recognised not as just another smartphone company and it began working towards this mission in 2014. Along with its products in the smart home portfolio, it's is also venturing into non-technology related segments like luggage, shoes, apparel and more.

Recent Comments

Faraz :

Does Bharti Hexacom provide Airtel 5G services in N.E and Rajasthan Or Both are offering 5G seperately ? Who bought…

Bharti Hexacom IPO Set for April 3, TCIL to Sell…

Faraz :

Nice.. & BSNL 60 Mbps is even perfect plan for many if there are more than 5 devices connected. Many…

BSNL 60 Mbps Plan is Likely One of the Best…

Faraz :

Budget phones have degraded more than any other budget phones since pandemic. They are still selling some craps like Helio…

POCO C61 to Launch on March 26, 2024

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Load More
Subscribe
Notify of
7 Comments
newest
oldest most voted
Inline Feedbacks
View all comments