Would you buy a Microsoft Lumia smartphone?

By October 27th, 2014 AT 3:35 PM

Microsoft has unveiled new branding for its smartphone line-up – Microsoft Lumia, transitioning from Nokia Lumia. This means that Microsoft brand name will be featured prominently on front and back of the device. As a part of the re-branding, the websites and social media pages have already been moved to Microsoft’s mobile pages.

microsoft-lumia

It should be noted that Microsoft took 18 months to make the transition, according to the acquisition agreement of Nokia devices business. It still holds a 10-year licence agreement of Nokia Brand for its non-smartphones. Nokia is a very well-recognised and trustworthy smartphone brand when it comes to consumer perception. Microsoft can piggyback on Nokia’s brand for its low-end handsets, however, it needs to be seen whether Microsoft keeps coming up with low-end handsets in the future.

Microsoft had acquired Nokia’s handset business, as it were the only company to produce and market flagship Windows Phones and people came to associate the Lumia brand as Windows Phone devices. There’s little or no incentive for Microsoft to keep running Nokia’s low-end handset division.

Having said that, Microsoft could benefit from the same branding for its upcoming one OS for all platform initiative. It already brings the Surface tablets, which has seen 127% growth YoY, however the Lumia sales have failed to pick up despite launching sturdy devices.

Microsoft Lumia1

It needs to be seen whether consumers accept Microsoft branded phones over trustworthy Nokia brand. In a way, it could work for Microsoft. Since Nokia didn’t innovate much when others, including Apple, Google, and Palm were adding interesting features to their OSes, consumers came to disassociate Nokia brand from being innovative. A clean break-up from Nokia branding could help in that case.

Microsoft isn’t known for making great products, except the Xbox gaming consoles and PC accessories. Would you have the same kind of faith in the Microsoft branded devices when compared to Nokia branded devices?

Apurva is a tech enthusiast who loves her gadgets and talks about digital media usage. She is currently developing news.thedigest.co and works for an IT company.

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zeshanVijayirfan`AbhinabaSS Recent comment authors
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Abhinaba
Abhinaba

10 reasons to pick Windows Phone over Android and iOS 1. ‘Robustness’ For new users (‘normobs’), it’s almost impossible to crash Windows Phone or bring it to a standstill. The way applications are brought to a halt when not in the foreground, along with very cautious restrictions on background tasks, means that the OS is very robust to ignorance. Start a game loading and press the Windows key halfway through the load? No problem. Run through 30 games, one after the other, without explicitly closing any? No problem. All handled gracefully, even under phones with only 512MB of RAM. In… Read more »

zeshan
zeshan

gaming on ubuntu sucks because developers aren’t making games on ubuntu. it’s not that gaming isn’t possible on ubuntu. 85% people are using Windows because they are being forced to do so. how many people you know of the general pubic (except cs and tech guys) who atleast know that there is a alternative to Windows? ?? maybe none to few. ” that the developers find Windows more interesting to develop” – I don’t agree with this. developers want to reach out a larger audience so they develop for Windows. if you had problems with upgrading on ubuntu,you could have… Read more »

zeshan
zeshan

the above reply was to @SS
*1.5 years.
*im sorry im on a android opera mini and I don’t know whats going wrong – my replies are coming as a new comment and my single comment is being repeated. !

SS
SS

Maybe, either i presented the facts wrongly or you read it in a wrong way. Nevermind. 1. “Gaming on ubuntu sucks because developers aren’t making games on ubuntu. it’s not that gaming isn’t possible on ubuntu”- Exactly what i wanted to say. Infact games in Linux run somehow better (i tried amnesia). 2. “85% people are using Windows because they are being forced to do so. how many people you know of the general pubic (except cs and tech guys) who atleast know that there is a alternative to Windows? ?? maybe none to few”- I don’t agree! Linux is… Read more »

zeshan
zeshan

what I meant by general public -> the recharge shop guy,the 2d division clerk , the next door pawn broker, the overly obsessed selfie-lover etc etc .
from the beginning of our school we are fed with Windows-Windows-Windows and only Windows.
aren’t we mired into Windows-only software and are addicted to Windows and are reluctant to try out a new os (im speaking of the majority and neglecting the minority linux users -india only ).
aren’t major softwares available only on Windows and Microsoft forcing us to use Windows by not allowing the software giants to develop for the free os? ?

zeshan
zeshan

dude tell me how they are liberal in pricing? ? 11 k for Windows 8.1 and 18 k for Windows 8.1 pro? ???

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