What is Wrong with BSNL’s Redesigned Website?

Yesterday the twitter universe was abuzz with tweets about BSNL’s new website. 23082014_10:33:46The new look is the result of a redesign using an off-the-shelf theme that costs just $27. At first sight the new look is just awesome and gives a boost to BSNL’s image whose web properties often have dated looks as in 1990s. Back in 2013 we had suggested this to BSNL in one of our widely appreciated articles:

The circle specific websites serve little purpose and given the little publicity they receive less customers know about their existence. The answer lies in the integration of all websites. BSNL can showcase themselves as one big brand. Merge all websites into one – circle specific, commerce (portal.bsnl.in) and customer care (selfcare portals – currently, each zone has one). This is how private operators have it. This integration will make things easier – one team for maintenance, consistent look across sites, customers can be given unified login benefits.

BSNL-orginal-theme

BSNL seems to have partly taken notice of it and the new design has a ‘Select your State’ option. However selecting a state takes one to another website with vintage looks.

23082014_10:20:42

We also discovered that apart from the home page and certain other pages, there are several content pages like the ones for broadband, mobile etc. that are still sporting the older theme. If one lands in these pages through a web search they would apparently miss out on the new theme!

23082014_10:22:22

Usage of Stock Images

A report by 4CAST has neatly exposed BSNL’s new website of using several stock images of the theme provider. Here are some of them:

23082014_10:03:2223082014_10:04:0623082014_10:03:4123082014_10:04:24In conclusion, BSNL seems to have rushed towards launching a redesigned website. Those of you who remember the last upgrade of the site that went live in May 2012, the site was in testing state for nearly a year. We are of the opinion that BSNL should have taken some time to do some R&D and launched the new website. What do you think about BSNL’s new site design? Do let us know through comments.

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22 Comments on "What is Wrong with BSNL’s Redesigned Website?"

 

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kar
August 25, 2014 1:36 pm 1:36 PM

$27 wasted. the cost is mainly for “admin template” . similar front end template can be bought for much less $$ from themeforest.

Raghuram
August 25, 2014 1:21 am 1:21 AM
i do not know why BSNL hurried through this. the thing BSNL have to do is as follows. Hope TT takes up these matters with BSNL for their consideration. 1) sell sim cards and recharge options in all retail outlets like Private Operators do in Hyderabad 2) Online recharge options for all e-mails old and new 3) Online renewals should be available for e-mails bsnl/Sancharnet old and new customers instead of going to CSC for doing the renewal for e-mail ids like private operators do 4)Data cards should be made available Online and once they provide the all details. Data… Read more »
Darshan
August 25, 2014 1:08 pm 1:08 PM
1.I dont know in Hyderabad but in mh you get bsnl sims in private outlets too 2.online recharge can be done without signing in just go to instnt recharge check d link portal.bsnl.in/rc3/aspxfiles/instarecharge.aspx 3.Now again u can renew ur packs without going to csc go to the link above and selectt plan vouchers 4.No players do that,but there is home delivery option but the person come checks the details and then give the datacard which service is not present in bsnl 5.Now again u can pay the ll bills or bb bills online check dis link 6.yeah this is the… Read more »
Sunny
August 25, 2014 4:39 pm 4:39 PM
Raghuram, Whatever u said is available now and things are improving further. 1) Sim cards and recharge options are already available in all retail outlets now. 2) Online recharge can be done on website bsnl.co.in or u can also download mybsnl app for smartphone. 3) Visit bsnl.co.in and renew ur packs online or with the smartphone application. 4) Data cards are available at nearest CSC always. For home delivey of data card just SMS OTHERS to 54141. Customer care executive will call u and deliver u the required product. 5) Apply for new landline or broadband connections either by logging… Read more »
saravana
August 24, 2014 4:17 pm 4:17 PM

From tamilnadu- bsnl- 1). sale of sim cards and recharge options r not mostly available in retail-outlets. 2). Poor marketing strategy. 3). Worst customer care service. 4). Worst tariff plan as compared to Tata Docomo and reliance.

Sudhakar
August 24, 2014 9:45 pm 9:45 PM

BSNL is far more better than docomo and reliance in all aspects.

Sunny
August 25, 2014 4:41 pm 4:41 PM

BSNL actually gives benefits to users in the form of full talktime and extra talktime to all users and that runs throughout the year on most of the TopUps..

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