WATCH ICC T20 LIVE ON RELIANCE MOBILES

By May 12th, 2009 AT 12:53 PM

reliance-mobile-icc-t20-20Reliance Communications has tied up with ESPN Star to provide live broadcast of International Cricket Council (ICC) T20 World Cup-2009 matches being held in June to subscribers’ mobile handsets. The ESPN-Star deal is a combination of an upfront fixed payment and revenue-sharing model, said Sanjay Behl, Group Head, Branding and Marketing, RCom.
Through this initiative, Reliance mobile subscribers can see all the T20 matches live on their handsets along with the option of having scores and expert commentary as their caller tunes.”We are yet to finalise the pricing strategy for these services. But it will be around Rs 10-15 a minute and clubbed with various schemes and promotional offers,” Behl told. The deal is expected to boost RCom revenues by 15-20 per cent.

According to him, the usage of value-added services for RCom’s CDMA customers is 50 per cent. “We expect a similar response from our GSM users post the deal,” he added. Last year, Reliance Mobile signed a $103 million deal with the ICC for events up to 2015.The partnership includes 19 major events such as the World Cup for seniors, juniors and women, the Champions Trophy and other inter-continental events over eight years.

Leave a Reply

avatar
Photo and Image Files
 
 
 

Recent Posts

Xiaomi Mi LED TV 4A Pro 43-inch Review: Android TV, Chromecast and Much More on Budget

Xiaomi’s products have taken the Indian market by storm. When it comes to smartphones, there is no other company which...

Huawei Mate X Foldable Phone to Reach Indian Market by the End of 2019

Premium smartphone maker Huawei on Wednesday said it would launch its foldable 5G smartphone ‘Mate X‘ in India in 2019....

Xiaomi Redmi Note 7 Pro, Redmi Note 7 MIUI Beta Testing Programme Announced in India

The Xiaomi Redmi Note 7 and the Redmi Note 7 Pro was launched in India last month. Both the phones...