Vodafone Idea Has More than Half of Its Subscribers in Rural India

Not to take anything away from the people living in rural India, but the general consensus and the logic would suggest that people in the rural areas won’t spend as much as people in the urban cities will do in consuming mobile services.

Published by
Tanay Singh Thakur

Vodafone Idea

Vodafone Idea (Vi) has more than 50% or half of its subscriber base living in rural India. As per the Telecom Regulatory Authority of India (TRAI) report, Vi had 273.88 million subscribers at the end of the June 2021 quarter. The telco lost more than 10 million subscribers when compared with the previous quarter. However, on an interesting note, Vodafone Idea has 50.98% of its subscribers located in rural India. Even though the telco’s market share in rural subscribers is 26.02% which is lower than that of Airtel

(32.01%) and Jio’s (34.77%), Vodafone Idea has a significant number of users living in the rural country.

This could mean two things. First, the rural subscribers love the telco’s network services, or the urban city users just don’t want to latch on to Vi’s networks.

Vodafone Idea ARPU Might be Affected Because of This

Not to take anything away from the people living in rural India, but the general consensus and the logic would suggest that people in the rural areas won’t spend as much as people in the urban cities will do in consuming mobile services. Because Vi’s half of the subscribers live in rural India, its average revenue per user (ARPU) might be dropping.

Further, a lot of 4G users in rural India might be using Vodafone Idea’s Rs 49 plan, which was discontinued in the September quarter. This could be a contributing factor for Vi losing subscribers in August 2021.

What Vi needs right now is a higher ARPU. The telco wouldn’t want to stick with low ARPU customers for long because of its bad cash flow position so far. While the relief measure will help, a tariff hike is required for Vi to sustain in the long term.

Vi has over 139.61 million subscribers living in rural India. Compared to this, Airtel has 171.73 million, and Jio has 186.56 million subscribers in the rural parts of the country.

Tanay Singh Thakur

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Share
Published by
Tanay Singh Thakur

Recent Posts

Oppo Reno7 Series First Batch Sold Out in 15 Minutes

The upcoming flagship from Oppo – Oppo Reno7 series was launched in China recently after…

Best Long Term Prepaid Plans from Airtel, Jio, Vi Today

After the tariff hikes, while the long-term plans are still available, they come for a…

Facebook Will Allow Users to Split Bills, Feature Already in Beta Testing

As the things are building up, Facebook might be bringing in a feature that will…

iPhone 12 Pro Available at an Amazing Price on Amazon

One of the most prominent players when it comes to online stores, Amazon has come…

Dish TV Android Box Features, Price Detailed

Dish TV, the second largest Direct-to-Home (DTH) service provider in India, offers an Android Box…

WhatsApp: How to Enable and Disable Disappearing Messages

If you didn’t already know, WhatsApp has brought in a feature using which the users…

MIUI 12.5 Enhanced Edition Now Available for Xiaomi 11 Lite 5G NE

In a recent development, Xiaomi 11 Lite 5G NE is apparently receiving its MIUI 12.5…

Why Do Telcos Want 5G Spectrum to Become More Affordable

After all that the government has done for the telcos in the recent months (announcement…

iPhone 14 Could Come With 3nm A16 Processor

Apple Inc’s chip supplier Taiwan Semiconductor Manufacturing Co. Ltd (TSMC) has begun to test its…