British telecommunications operator Virgin Media O2 (VMO2) has teamed up with AI-powered search engine Perplexity to offer its customers one year of free access to Perplexity Pro, an advanced research tool valued at GBP 150 annually. The offer, available to all O2 and Virgin Media broadband customers through the Priority program, is valid until May 2025, VMO2 said.

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Virgin Media O2

Virgin Media O2 is an integrated communications provider offering broadband internet, fixed-line telephony and mobile services in the United Kingdom. Virgin Media O2 is a 50:50 joint venture between Liberty Global and Telefonica. Earlier, Spain-based Telefonica, through its investment arm, invested an undisclosed amount into Perplexity AI to integrate its services into its offerings to customers.

Perplexity Pro

VMO2 says Perplexity Pro enhances online research by providing clear, AI-generated answers with trusted citations. It leverages the most powerful AI models available to provide detailed answers. Users can also access Pro Search, a feature that breaks down queries into smaller steps for more comprehensive results and interact via a conversational interface with voice mode.

The collaboration comes after a Virgin Media O2 survey revealed 73 percent of Brits are increasingly open to AI, with many using it for tasks like finding product reviews (67 percent), travel planning (59 percent), and even personal advice (41 percent). According to the operator, half of Brits even admit to AI improving their life at home.

Also Read: Perplexity Integrates Search With New AI-Powered Shopping Features

Virgin Media O2’s Commitment to AI

Lisa Johnstone, Director of Priority at Virgin Media O2, said, “With more and more of us embracing AI to improve the way we work, shop and travel, the technology is becoming helpful in everyday digital life and we’re here to help our members navigate it with confidence. Whether our members want to plan a holiday or save money on their weekly shopping list, our new Perplexity Pro reward is like having an expert in your pocket to find the best deals and manage day-to-day needs.”