Unitech Wireless Appoints Navia as its Media Partner

By November 3rd, 2009 AT 3:29 PM

Unitech Wireless Appoints Navia as its Media PartnerUnitech Wireless, a joint venture between India’s real estate major Unitech and the world’s 6th largest mobile services provider Telenor Group, has appointed Navia, the OOH specialist arm of ZenithOptimedia, as Out-of-Home (OOH) agency for its  GSM Mobile service  brand Uninor.

Navia was selected from a shortlist of three outstanding OOH agencies. Navia clearly demonstrated their ability to reach out and touch Uninor’s target group where it counts – on the streets at the grass roots level where people work and live their day-to-day lives. Combined with great attitude, experience in urban and rural markets, and solid understanding of the brand’s requirements for launching and sustaining in an intensely competitive environment, Navia was a strong choice.

“We look to Navia as a strategic partner in our brand communications effort. The battle for preference will be fought on the street and it is our intent to make the brand Uninor a winner at launch,” said David Meneghello, Executive Vice-President, Marketing, Unitech Wireless.

Navia will have a dedicated team of experienced professionals headed by a National Account Director taking charge of strategy, planning, site selection, execution and monitoring of the broad and varied range of OOH alternatives for the brand.

“We are delighted to work with a brand that from start has built itself around the customer. Our ambition is to build customer appreciation for this brand – and the values of being simple, respectful trustworthy and honest, that it stands for,” said Sanjay Shah, Chief Executive Officer ( India ) of Navia.

The campaign is expected to optimize with a media burst coinciding with service availability.

The campaign will be timed to align with the service launch toward the end of the year. Media budgets and media mix will be modular basis the requirements during various phases – reflecting the ambition to establish a strong telecom brand in India .

14
Leave a Reply

avatar
Photo and Image Files
 
 
 
14 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
12 Comment authors
ishanKanthety Anil ChowdharyzareefFahadlOvEr bOy Recent comment authors
newest oldest most voted
ishan
ishan

According to ‘The Telegraph’,kolkata Uninor will start its service in December(probably before Christmas) in 8 circles-4 in south,UP east & west,Orissa,Bihar.according to Uninor’s executive vice president Mr.Meneghello Uninor plans to differentiate its product on the basis on customer services and not tariffs. 🙂

Kanthety Anil Chowdhary
Kanthety Anil Chowdhary

VIRGIN MOBILE READY TO LAUNCH GSM SERVICE IND… Sooon

Recent Posts

Vodafone Prepaid Users Can Avail 50% Discount on Amazon Prime Membership: Here’s How

Vodafone is known for its unique offerings in the industry. The UK-based telco has a unique offering under its sleeves...

Dish TV Introduces All in One Plans for Subscribers, Bundles Special Cricket Service

Dish TV, India’s largest single-country DTH provider has listed new plans for winning back its customers. To recall, the service...

Xiaomi Aims to Expand Offline Presence in India: Manu Kumar Jain

Chinese handset maker Xiaomi, which is the biggest smartphone seller in India, aims to continue expanding in offline channels as...