TV Viewership Gets Hit in the Week 14 of 2020: BARC

Published by
Shrijan Soni

Since the outbreak of COVID-19 and implementation of precautionary lockdown period, TV Viewership has reached new heights. As people are staying at home, they are relying on the television platform for their entertainment. From the beginning of the lockdown period, general viewership of nearly every genre achieved better figures. However, recent BARC and Nielsen Study stated that TV viewership slightly decreased in Week 14 as compared to Week 13 of the COVID-19 lockdown period. The report also revealed that TV viewership increase was mainly contributed by the younger generation and age groups of 31 to 40 years. The average time spent on TV by people in Week 13 was 4 hours and 48 minutes which reduced to 4 hours and 38 minutes. Also, TV viewership at Week 14 was 1.223 trillion minutes.

News Remains the most Demanding Genre

News Genre is still among the top watched channels in week 14 of COVID-19 lockdown period. Despite the low viewership in Week 13 and 14 news channels are still in demand. Also, apart from news related to Covid-19, people have inclined more towards business news in week 14 of the lockdown period to keep themselves updated with the current economic status of the nation. The growth of News Genre was almost constant in Week 13 and Week 14.

Hindi Speaking Market Grew in Week 14

As per the reports of BARC and Nielsen, Hindi GEC’s viewership was decreased to 29% in week 14 of Covid-19 lockdown. However, Hindi Speaking Market Viewership witnessed massive 4 billion impressions which amounted to 26 % growth in Week 14. The primary reason behind the growth of Hindi GEC was the introduction of old classics such as The Ramayana, Mahabharat and many more. Similarly, South Genre GEC saw higher viewership in Week 14.

OTT Platforms Viewership Increased

Along with TV Viewership, OTT platform viewership also increased. Since OTT platform offers original series, movies and documentaries, OTT platforms such as Netflix, Amazon, Zee5 and many more saw a massive increase in viewership in Week 14 of COVID-19 lockdown period. The prime audience of OTT platforms is the younger audience as these platforms offer a dynamic variety of storytelling content.

Shrijan Soni

Shrijan loves the process of creating content in various verticals, whether it be words, sounds or videos. He's also inclined towards digital marketing and tech industry developments. The art of creation always triggers his interest.

Share
Published by
Shrijan Soni

Recent Posts

boAt Launches Airdopes 111 Earbuds in India at Rs 1,499 with 13mm Drivers and 28 Hour Battery Life

The Indian consumer electronics company boAt has launched a new pair of earbuds called the…

Ericsson Launches Dynamic Network Slice Selection for 5G

The role of Network Slicing is going to grow multiple folds with the arrival of…

BSNL Republic Day Offer 2022 Still Going On

Bharat Sanchar Nigam Limited (BSNL) is still offering its republic day offer. Even though Republic…

Vodafone Idea Stock Plummets on Thursday

Vodafone Idea (Vi), the third-largest telecom operator is having a very bad week. Last week,…

Redmi Smart Band Pro, a New Powerful Smart Band India Launch Confirmed

Xiaomi is very popular for its Redmi Mi Fitness Bands in India. Now, under its…

WhatsApp Might Add Support for This New Much Needed Feature

Facebook-owned social media giant WhatsApp is reportedly working on a new feature that will allow…

Viavi to Test Issues of 5G Interference With Avionics Systems

Viavi Solutions has said that it will provide its support for verifying the existence of…

Samsung Galaxy A52s 5G Receiving One UI 4.0 (Android 12) Update in India

Samsung has started rolling out the One UI 4.0 update based on Android 12 for…

Best Time to Grab Five Months Free Trial to Apple Music

Apple Music is one of the most popular music streaming services in the world. The…