Bharti Airtel Ltd has initiated Airtel Kisan Mitra a project reiterating the benefits offered by IFFCO Kisan Sanchar Limited (IKSL), a joint venture of Bharti Airtel Ltd and Indian Farmer Fertilizers Cooperative Limited (IFFCO).
The sole objective of this project is to empower farmers with pertinent information through affordable communication network and friendly technologies.
IKSL offers relevant solutions for the farmers through its Helpline as well as the 5 voice messages managed by a team of experts on agriculture, fertilizers, soil, cattle, weather, Mandi information and public health.
This Helpline, which can be reached by dialing 534351, offers information on the following topics
| AGRICULTURE | Information on seeds, fertilizers, pesticides and agricultural processes. |
| DAIRY & ANIMAL HUSBANDRY | Information on animal health and dairy output optimization. |
| FERTILIZER AVAILABILITY | Online stock information on IFFCO products. |
| SOIL FERTILITY | Suggestions on soil sampling and testing. |
| MANDI RATES | Same day’s opening rates of 310 online Mandis of MP and Chhattisgarh from Agmarknet website |
| WEATHER | District wise forecast for 5 days from website of India Meteorological Department |
| RURAL HEALH | Information on vaccination and other hygiene related issues. |
| GOVERNMENT SCHEMES | Information on rural growth schemes like NREGA and other Government financing schemes |
Speaking on the occasion, Mr. Rajnish Kaul said, “Farmers hold a very respectable position in our country due to their contribution to the overall growth of the economy. We are glad that we are able to provide them with content which is very useful to them in their day to day life. Kisan Mitra will go a long way in spreading this message among the farmers of Madhya Pradesh and Chhattisgarh.”
