Are Rs.116 and Rs.146 Plans by Telenor, Competitive Enough to Gather Subscriber’s Attention?

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Bharti Airtel has entered final stages of discussion with Telenor to acquire it, and the deal is likely to be finalised in coming months. The merger will allow India's biggest telecom Airtel to add more 4G spectrum and be in a better position to take on Reliance Jio and other operators.

Vodafone-Idea-Cellular-merger




Seeing the growing demand for unlimited data, Telenor has launched two 1GB 4G per day packs. One is priced at Rs. 116, and the other one is priced at Rs. 146. Both packs offer unlimited Telenor to Telenor calling. However, to enjoy voice calling to other network, users have to recharge with the Rs. 146 plan because of the Rs. 116 plan offers just Telenor to Telenor calling.

Also, for the Rs.146 prepaid plan, calls to other networks are capped at 400 mins for AP & Telangana, Gujarat, Maharashtra & Goa Circles and 300 mins for Bihar & Jharkhand, UP East, Up West Circles. The Rs.116 pack lacks free intra-operator calling.

Both the packs lack free SMS and free roaming. Telenor has its presence in seven circles- Andhra Pradesh, Bihar, Maharashtra, Gujarat, Uttar Pradesh (East), Uttar Pradesh (West) and Assam with a total of 54 million subscribers.

ParameterTelenor
Plan Name116146
Plan CostRs.116Rs.146
Validity28 days.28 Days
Data 1 GB per day.1 GB per day.
Data reset time12 AM 12 AM
Effective cost per day.Rs. 4.14Rs.5.21
Recharge AvailabilityOn mobile website and App.On mobile website and App.
RoamingChargeableChargeable
RestrictionUnlimited Telenor To Telenor calls.FUP applies for calls.
OfferDiscount offers by Telenor.Discount offers by Telenor.

While placing a call, Telenor network shifts from 4G to 2G. Given the network quality and presence in only seven circles as of today, Telenor poses no significant threat to any of the incumbents. But after the Airtel-Telenor deal is completed, Telenor plans will be closely watched by every user. Airtel-Telenor combine will try to retain existing customers with its attractive plans.

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