Smartphones and social media make their impact on content distribution, reveals an incident from Bengaluru. The new trend may disrupt the traditional broadcasts, as viewers may find watching television programs at prescribed hours a limitation.
Aviram Kanteerava, a resident of Bangalore has decided to air his serial ‘Hello’ on Facebook. Every Saturday, a new episode of 10 minutes duration will be aired on its official Facebook page ‘HelloCineserial’.
“In today’s hectic schedule when people work on varying shifts, watching television at a fixed time would not be possible. By uploading it on Facebook, we are giving viewers a choice to watch the serial at a time of their choice,” Kanteerava said.
“Anything beyond ten minutes might not hold viewer’s attention on Facebook. Thus, we decided to keep it short. Also, it would be convenient for viewing that way,” he added.
The serial will feature many new faces. “Nearly 500 people have expressed interest in working for the soap. Someone who is passionate about acting and has not been able to get a role in commercial serials will get a platform here.” Hello, which showcases the usage of mobile phones among youth brings nearly 150 new comers through it.
Kanteerava, who has experience in directing short films in Kannada decided to choose this innovative way when he failed to raise the money needed for a commercial movie. The current funding for the serial is from few business firms and partners. They will be publicized through this serial.
The shooting will be done in various locations in Bangalore, Hassan, Sakaleshpura and Mysuru.
Airing of serials through social media open up multitude opportunities before the content generators. Reach to a wider audience is a primary advantage. It would also provide a comfortable platform for any debutants who are rejected from the mainstream commercial media.
Facebook has already partnered with a dozen entertainment channels like Netflix and Hulu to give its users television and movie watching experience. However, it wasn’t popular in India.
Kanteerava’s novel mode of distribution is a hit, hints the 3500 likes of the serials’ Facebook page.
