Trai Regime Will Show Positive Effects in the Industry Soon: RS Sharma

Published by
Arpit Sharma

The new tariff regime implemented by the Telecom Regulatory Authority of India (Trai) has garnered mixed views from the public. While the subscribers and the local cable operators (LCOs) have been against this implementation, the DTH operators and the MSOs have benefitted from these regulations. With Trai’s intervention, the industry has finally been able to establish a new pricing structure for channels through which the subscribers can choose the channels that they want to watch and then only pay for them. This has also brought transparency into the industry which was previously clouded with a lot of mystery about how the channels were priced. In a new interview with afaqs, Trai chairman RS Sharma

has revealed some of the nuances about the new Trai tariff regime.

Credits: Rajya Sabha TV

New Trai Regime to Encourage Broadcasters

On being asked about which stakeholders would be the ones to benefits from the new Trai tariff regime, the chairman replied by saying that the new regulations were kept in place keeping everyone in mind, thus they would benefit everyone including the Pay and Free to Air (FTA) broadcasters, MSOs, DTH operators etc. He also added that in the previous pricing method, the subscribers did not know the actual pricing of the channels and the practices were discriminatory. However, with the new regulations, this has been made fair as now the consumers can choose the channel of their choice, and this choice has to be provided in a time-bound manner. Sharma added that this is bound to encourage the broadcasters.

Trai Suggests Way of Decreasing Bill for Subscribers  

On the topic of increased prices for subscribers, Sharma

said that previously almost all subscribers had an unnecessary number of channels on their subscription and the subscribers paid for them. However, with the new rules that is not the case as it has been drafted keeping in mind that the consumers would choose and only pay for the channels that they watch. He also noted that as per BARC report, 90% of the subscribers flip less than 50 channels, so if the channel selection is done with proper thought then the consumers would actually be able to save on their monthly subscription.

New Trai Regime to Also Attract Foreign Investors to the Industry

He further added that the new tariff regime would also attract foreign investors and large investments as previously there were discriminatory practices and non-transparent transactions which would be hindered such opportunities. Now with transparent practices, the industry is likely to be a more attractive avenue for big foreign investors.

On the issue of BARC, Trai chairman remarked that it was wrong of the data agency to stop publishing data following the days of implementation of the new tariff regime since a change in viewership was obvious. He said that these changes signify market dynamics and would have been a true reflection of the situation. He added that in the coming days, Trai is also going to take appropriate action where necessary when it comes to OTT apps. Lastly, the Trai chairman also said that given the number of stakeholders involved, the implementation of the Trai tariff framework was a hard task, but now that it is in action, the market forces are at play, and the effects of the new rules will be visible shortly.

Arpit Sharma

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

Published by
Arpit Sharma

Recent Posts

BSNL 4G Has a Role to Play in India’s Growth

Bharat Sanchar Nigam Limited (BSNL) has a major role to play in the growth of…

TSSC Believes Up-Skilling of Telecom Workers Necessary

The recently announced reforms for the telecom sector will have a huge impact on the…

Strategised OTT Content Creation Can Rule PAN India Audience

By Divya Dixit, SVP - Marketing & Revenue, ALTBalaji Another quiet weekend with my daughter…

5G Has Airtel and Jio Running for Bigger Market Share

When 5G arrives in India, it is all going to be about revenue maximisation for…

Vodafone Idea Offers Better Rs 500 Plan than Jio

Vodafone Idea (Vi) offers some of the best-prepaid plans compared to its rivals Reliance Jio…

WhatsApp Payments Lets You Send Stickers With Your Money

The popular instant messaging platform, WhatsApp introduced the Payments feature in India recently after a…

Spectra, Airtel, BSNL, Excitel Best Broadband Plans for You

The internet service providers in the country are seeing increased traction and have added several…

Mobile Recharges Via PhonePe Will be More Expensive Now

There are a ton of third-party applications and online wallets that allow users to recharge…

Jio and Other Operators Might Increase Price of Select Plans

Reliance Jio and its competitors including Bharti Airtel and Vodafone Idea (Vi) are going to…