Trai Goes Stringent on Telcos Regarding Segmented Offers, Demands Details Within 15 Days

The industry regulator has demanded that telecom operators submit details about segmented offers within 15 days starting from April 2018 to March 2019

  • It is not clear whether the telcos will adhere to the new direction or contest it in court
  • The regulator has also requested other details like terms and conditions, validity period and benefits of segmented offers

The Telecom Regulatory Authority of India (Trai) has demanded the telecom operators to furnish details of all the segmented tariff orders issued between April 2018 and March 2019. The details have been requested to be monthly and are to be submitted in 15 days by the telcos. The regulator further added that it wants the telecom companies to share the details of the segment offers from April 2019 onwards, within ten working days of the last month. Notably, this move was being opposed by the older telcos of India.

Issue Rooted in Predatory Pricing Regulation of Trai

Back in December, the Telecom Disputes Settlement & Appellate Tribunal had dismissed its regulation which mandated the telecom companies to submit details about segmented offers, ET Telecom reported. Although Trai has come up with a valid justification for its direction and has cited that it allows it “to call for details of any segmented offer about which it may have received complaints,” or to assess whether “such offers are truly non-discriminatory”.

It seems that the industry regulator is going to be stringent about this new direction as it has said that telcos should comply within 15 days of the direction and give details about the segmented offers. The regulator has also asked the telecom operators to share information about the number of customers who are availing these segmented offers and has asked them to give a declaration as well saying that the benefits of these offers have been made available to the other customers in the segment as well. The main aim of Trai behind this direction remains to pave the way for non-discriminatory offers. The regulator has also requested other details like terms and conditions, validity period and benefits of segmented offers.

No Clarity About Operators’ Compliance With New Trai Order

As for the operators, there has been no definite word about whether they will comply with the new direction from Trai or whether they will counter it in court via legal methods. Rajan Matthews, who heads the Cellular Operators Association of India (COAI) representing big telcos like Reliance Jio, Vodafone Idea and Bharti Airtel has said that they will seek legal counsel to check whether or not the new Trai mandate falls within the lines of the ruling made by the TDSAT in regards to segmented offers. Matthews said, “Our members are studying Trai’s direction, and they will subsequently discuss and directly engage with the regulator on the feasibility of the same.”

TDSAT, on December 13, 2018, had ruled that segmented offers and discounts, “offered in the ordinary course of business to existing customers without any discrimination within the targeted segment do not amount to a tariff plan and need no reporting in the manner prescribed for regular tariff plans”.

Idea Cellular and Bharti Airtel had moved TDSAT against Trai’s predatory pricing regulation of February 2018 saying that it gave an unfair advantage to Reliance Jio and had undermined their right to do business. They also termed the new rules to be unfair and impractical.

TDSAT, in turn, had dismissed Trai’s order along with changing the definition of significant market power’ (SMP). This was a relief for the older Indian telecom operators. During that time, the tribunal had also added saying that Trai’s consultation process leading to the predatory pricing regulation had not been effective and was also devoid of transparency.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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Bharat Khanna

i dont feel TRAI is unbiased any more


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