Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


The Telecom Regulatory Authority of India (TRAI) released its recommendations on Friday regarding the ‘Introduction of Calling Name Presentation (CNAP) Service in Indian Telecommunication Network.’ TRAI said after thorough analysis and consideration of inputs from stakeholders, it has finalized its recommendations, emphasizing the necessity of introducing CNAP Supplementary Service in the Indian telecommunication network. This service is aimed at enhancing the calling experience for telecommunication users across the country.
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Redefining Caller Identification
Under these recommendations, Calling Line Identification (CLI) is to be redefined as the identity of the calling/originating subscriber, comprising the telephone number assigned as per ITU Recommendation E.164, alongside the Calling Name (CNAM) or any other prescribed identification by the Licensor.
TRAI has proposed that all access service providers must offer the CNAP supplementary service to their subscribers upon request. Moreover, the name identity information provided by subscribers in the Customer Application Form (CAF) will be utilized for CNAP purposes.
Additionally, TRAI said a technical model for the implementation of CNAP in the Indian telecommunication network has been outlined, aiming to streamline the integration process.
Additionally, the recommendations advocate for subscriber entities with bulk or business connections to have the option of presenting their ‘preferred name’ instead of the name specified in the CAF. This ‘preferred name’ could be their registered trademark name or trade name recognized by the Ministry of Corporate Affairs or the GST Council, respectively. The subscriber entity must furnish appropriate documentation to verify the ownership of such names.
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Truecaller’s Response
The current recommendations suggest that CNAP should be a supplementary service telecom providers extend to users upon their request. Further, the calling line identification restriction (CLIR) facility will allow bad actors to opt-out, thereby leaving Indians vulnerable to frauds and scams.