Tata Sky is the largest DTH operator in the country, and as such, it becomes imperative for the DTH platform to provide the best services to its customers to have a good retention. It becomes even more important, considering the competitiveness of the DTH industry. So, when it comes to OTT services, Tata Sky has a unique offering to its name, and it is called the Tata Sky Binge. Now, the Tata Sky Binge service is vastly different from the other competing DTH operators’ offering who ship a Hybrid Set-Top Box to allow the viewers to consume OTT content. But, the Tata Sky Binge service provides an Amazon Fire TV Stick for a monthly subscription fee of Rs 249, in which it allows the subscribers to watch their favourite OTT content through the OTT apps available on the Fire TV Stick. Not only this but as part of Tata Sky Binge, the subscribers also get access to the complimentary subscription of these OTT services meaning that they don’t have to pay additionally for them, which is a big advantage of this service. But, until now, Tata Sky Binge did not offer ZEE5 on its portfolio but starting today, Tata Sky is offering ZEE5 as well.
Tata Sky and ZEE5 Partnership to Bring Content on Tata Sky Binge
Today, Tata Sky has announced a partnership with ZEE5, which is the largest ConTech brand in India. Now courtesy of ZEE5’s addition in Tata Sky Binge, the subscribers will have access to over 1,00,000 hours of content in 12 languages which includes the best of original content/films, Bollywood and regional movies.
Talking about this new partnership, the ZEE5 spokesperson remarked, “ZEE5 is continuously working towards offering bespoke content for varied consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content at all levels. We are happy to extend our partnership with Tata Sky on their new digital initiative Tata Sky Binge. We are certain that Tata Sky will make content viewing an enriching and engaging experience for all users.”
A Tata Sky spokesperson also added, “Powered by finest technology and packaged with the most user-friendly interface, and Tata Sky Binge aims to prove a new entertainment experience to subscribers across millions of homes.” It is worth noting that only in 2019, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and had 9 million DAUs as of September 2019. ZEE5 offers content in over 12 languages which include English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi.
Tata Sky Binge Is a Unique Offering
Now coming to the topic of Tata Sky Binge, the subscribers of DTH services who would like to access OTT content along with their Tata Sky connection have this option of Tata Sky Binge. Now the Tata Sky Binge service is vastly different from the Hybrid Set-Top Boxes as it comes with a special edition of Amazon Fire TV Stick. The thing to note about this service is that it comes bundled with complimentary subscriptions to applications like Hotstar, SunNXT, Amazon Prime for three months, VOOT and more. As such, the subscribers not only get a convenient way of accessing OTT content with their DTH connection but also get free subscriptions as well. Previously, ZEE5 content was not available on Tata Sky Binge, but now it is available. The Tata Sky Binge service costs Rs 249 per month.