Tata Photon Plus, mobile broadband service of Tata Teleservices Limited has entered into a strategic marketing alliance with James Cameron’s forthcoming spectacular trailblazing Action – Adventure epic Avatar.
This is the first time that Tata Photon+ is associated with a big ticket Hollywood project on such a large scale. AVATAR has been made using the proprietary fusion digital 3-D camera system developed by James Cameron and cutting-edge photorealistic CGI.
Speaking on the association, Mr. Trivikram Thakore , Vice President, Marketing Communication, Tata Teleservices Limited said, “We are very please to associate with Avatar, which is a blend of live-action and new virtual photorealistic production techniques. Avatar and Tata Photon Plus signifies the excellence in technology and innovation and will take the experience to a different level.”
In India , Fox Star Studios is planning to release the film on a grand scale, confirms Mr. Vivek Krishnani – Head Marketing Distribution & Syndication. Fox Star Studios India, “AVATAR is the biggest cinematic event of the decade and there is an incredible buzz around the film in India and we are going all out to give it the best possible release. AVATAR delivers a fully immersive cinematic experience of a new kind and is sure to enthrall audiences. We are glad to be associated with like minded partners like the house of Tata’s in India with their High Speed mobile Broadband brand Tata Photon Plus.
Both brands drive synergies in technological innovation and we felt this is a perfect platform to have Tata Photon Plus associate with us and support the launch of AVATAR we are thrilled with the support this association brings to widen the reach of AVATAR the film to a Pan Indian audience, he further added.”
Tata Photon Plus is an express mobile broadband service, which is up to 20 times faster than existing mobile wireless service, reflects innovation and breakthrough in technology, and that’s the promise of Avatar – which uses never seen before technology to make the most engrossing film of all times.