Tata Photon Looks To Reengage With The Consumers Through A New Look

By March 8th, 2011 AT 1:39 PM

Tata Photon Looks To Reengage With The Consumers Through A New LookTata Photon Plus, the high speed internet access service of Tata Teleservices is going through a brand re-positioning exercise.

The new brand campaign proposes to give a new dimension, a perspective that it aims to communicate to its target audience.

Within a short span of time, the brand Tata Photon has become iconic to high speed mobile internet services, through its core value proposition of providing uninterrupted speeds and seamless connectivity.

The launch of Tata Photon Plus, in 2009 gave the Indian consumer access to superfast internet speeds that made a winning difference to the consumer’s life.It was important to establish two important aspects of Tata Photon Plus then, first being the high speed wireless broadband internet and secondly a Wireless USB device one can carry it along everywhere.

The brand was launched on the platform of speed, with the line ‘I carry speed’. This proved to be a hugely successful proposition for the brand as the performance in the market was truly remarkable and showed enormous growth. Today, the brand has almost two million subscribers across India and is hugely popular.

Since then, Tata Photon Plus has come a long way from just being able to provide the convenience and super fast internet services along with the surfing speed of up to 3.1Mbps to a complete gadget that takes on other tasks such as Get Speed, Get Time – the opportunity to get more time for life as a result of the enhanced productivity enjoyed by Tata Photon users.

Read more on:

15
Leave a Reply

avatar
Photo and Image Files
 
 
 
15 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
12 Comment authors
Rajrajievashish bhaiADNagaraj Recent comment authors
newest oldest most voted
Raj
Raj

@AD

They seemed to be confused my friend……
both of these are totally different….
But i agree with you totally…..
Infat all these operators are a**ho***

rajiev
rajiev

release new offer tata

Recent Posts

Daily Data Plans, Hotstar Membership and Other Different Things BSNL is Doing in Broadband Sector

BSNL is the leading wired broadband operator in the country with over 10 million subscribers under its belt. However, with...

Reliance JioFiber Services That are Exclusive to Higher End Plans

Reliance Jio launched its fibre-based broadband service in India finally after a long wait on September 5. However, according to...

Bharti Airtel Offering Unique Benefits With Rs 249 and Rs 299 Prepaid Plans Compared to Rival Telcos

Bharti Airtel is trying to differentiate itself in the prepaid segment when compared to the competitors. In the process, the...