The new brand campaign proposes to give a new dimension, a perspective that it aims to communicate to its target audience.
Within a short span of time, the brand Tata Photon has become iconic to high speed mobile internet services, through its core value proposition of providing uninterrupted speeds and seamless connectivity.
The launch of Tata Photon Plus, in 2009 gave the Indian consumer access to superfast internet speeds that made a winning difference to the consumer’s life.It was important to establish two important aspects of Tata Photon Plus then, first being the high speed wireless broadband internet and secondly a Wireless USB device one can carry it along everywhere.
The brand was launched on the platform of speed, with the line ‘I carry speed’. This proved to be a hugely successful proposition for the brand as the performance in the market was truly remarkable and showed enormous growth. Today, the brand has almost two million subscribers across India and is hugely popular.
Since then, Tata Photon Plus has come a long way from just being able to provide the convenience and super fast internet services along with the surfing speed of up to 3.1Mbps to a complete gadget that takes on other tasks such as Get Speed, Get Time – the opportunity to get more time for life as a result of the enhanced productivity enjoyed by Tata Photon users.