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June 9th, 2021 6:55 PM 0 COMMENTS

Releasing Movies Directly on OTT An Experiment Say Indian Multiplexes

Radhe, an Indian film starring Bollywood actor Salman Khan was a “big experiment” says Kamal Gianchandani, chief executive officer at PVR Pictures, the film production and distribution arm of the PVR Group. Gianchandani in the fourth-quarter earnings call on June 2, 2021, said that Radhe was the “first big film to go the pay-per-view route” in the country. However, the PVR Pictures CEO said that the pay-per-view (PPV) model is... Read More

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