As days go by, users expect more and more of useful and innovative products in the market. Some time back we have conducted a poll on Mobile VAS to analyse the opinion of TT readers on VAS services. Below are our findings and results of the poll conducted. As always the prepaid user base is higher compared to the postpaid subscriber base. We have 71.6% of users from prepaid segment and... Read More
Probably, many of you already know about the Airtel Call Manager which we reported about, way back in July 2009. This VAS was very useful in letting users block unwanted calls. Now, Airtel has planned to launch Airtel Call Manager app for Android as well as iOS so that consumers can access the service right from their smartphones as a regular app. To use this app, you need to pay... Read More
Vodafone India today announced the launch of Vodafone Music Android Mobile App and WAP portal with a unique features which will allow its customers to experience a new age of entertainment via mobile Internet. Vodafone launched a totally new, comprehensive streaming and download music service - Vodafone Music offering a musical treat for its 155 million plus consumers. It is available on WAP on all phones and via an Mobile... Read More
With a view to provide customer friendly utility services to its 2G and 3G mobile customers, state owned telecom giant Bharat Sanchar Nigam Ltd (BSNL), has launched upgraded version of SIM embedded SMS based new services. The New STK (SIM Tool Kit) for its GSM mobile customers is menu based services are available through SMS. The utility services are embedded in SIM and are easier to use as they are... Read More
Tata DOCOMO today launched ‘Offers Near Me’, a unique Location-Based Advertising Service for its GSM customers in Andhra Pradesh circle. ‘Offers Near Me’ is early first location-based opt-in program that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers — FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the... Read More
Tata Indicom, the CDMA mobile service operator today introduced ‘EK Behtar Zindagi’, the latest bouquet of IVR based VAS offerings for customers in rural areas powered by Handygo, which aims to provide day-to-day information to rural India. Tata Indicom subscribers across all circles can dial 556780 to access information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries. The operator launched some subscription packs on Daily and... Read More
India’s leading Mobile Value Added Services content developer Spice Digital has entered into a historic exclusive arrangement with PPL (Earlier Known as The Indian Music Industry - IMI) to launch Voice based Music Streaming Services over Mobile Phones. With such an exclusive tie-up with one of the India's largest music societies having access to over 10 lakh songs, right from 1950’ to date, we will be able to provide much... Read More
India's leading Mobile TV and On Demand Video content provider Apalya technology is set to broaden its portfolio of Mobile Value Added services and technology platform to leverage the vast mobile TV opportunity being presented by the upcoming large scale rollout of 3G services in India. The company today said it has raised USD 7.5 million in Series B funding.The investment in Apalya was led by Bangalore based IndoUS Venture... Read More
Bharti airtel, India’s leading global telecommunications company, today released the findings of airtel Mobitude 2010 – the only survey of its kind to map onto mobile phone usage trends across the country. Based on a detailed analysis of data capturing all downloaded content by airtel mobile users in 2010, this survey is compiled at the end of every calendar year – thus bringing out the India’s preferences and favorites across... Read More
In a move to strengthen its position in the Indian and the international VAS market, Spice Digital announced the appointment of Mr. Lokesh Gupta as the Chief Operating Officer for Northern & Eastern Region, Mr. Sudhir Kathuria as the Chief Operating Officer for Western Region, and Mr. Pankaj Gupta as the Chief Operating Officer for Southern Region. According to the company, this move is expected to help Spice Digital consolidate... Read More
Caller Ring back tones (RBT), or caller tunes, have come a long way from being a novelty in the earlier part of the decade to comprising around 30 per cent of Value-Added Service (VAS) revenue for Indian telecom operators today. In fact, OnMobile, India’s leading VAS player, witnessed over 250 million song downloads from its RBT platform in 2009, a 55 per cent increase year-on-year.This is indicative of the tremendous... Read More
According to survey VAS has become an integral or we can say a mandatory service for Operators as well as consumers for example CRBT (Caller ring back tone) is the most revenue generating service for Operators also it is the simplest way of a consumer to express himself to others. Providing latest VAS content(songs, logos, etc) yields to leverage subscribers loyalty and increase in profits to operators while setting the... Read More
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