The precautionary lockdown period has blessed the broadcasters as their viewership has been increased in the second week of COVID-19 outbreak. As per a joint study by BARC and Nielsen, the weekly viewing minutes have been increased from 887 Billion per minute in week 1 to 1215 billion in week 2. Not only this, but the users are daily spending approximately five hours in week 2, which was nearly 3... Read More
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