Our interview with Mr. Arvind Vohra, Head of Gionee’s India business
During the India Gadget Expo 2014, which was held in Hyderabad (19-22 June), we got a chance to interview Mr. Arvind Vohra who heads Gionee’s smartphone business in India. We got to know their marketing strategy, insights about product planning and their renewed focus on software. We also received some clarifications about its online sales strategy. Marketing strategy and brand recognition Currently, Gionee is targeting young consumers (age group of 12-25 years).... Read More
