December 14th, 2009 3:06 PM 2 COMMENTS

IDEA Cellular brings ‘Auro’ To His Fans In Mumbai

For the select few, it was a once-in-a-lifetime opportunity to meet the legend himself. At an event held in the city last evening, ‘Auro’ aka Big B aka Amitabh Bachchan made a special appearance to meet fans who had participated in IDEA Cellular’s consumer engagement activity ‘Talk to Auro’. IDEA Cellular’s ‘Talk to Auro’ campaign was designed to connect ‘Auro’, of the movie Paa, with his fans. The character, Auro... Read More

November 30th, 2009 4:58 PM 26 COMMENTS

Idea Cellular Launches ‘Talk To Auro’

IDEA Cellular, the fastest growing Pan India mobile operator today announced the launch "Talk to Auro" and innovative IVR based an groundbreaking  value added services for its GSM Mobile subscribers across India which will offer virtual callings with Auro. The operator tied up with  bollywood movie Paa for an activity based on 'Talk to Auro' concept, wherein callers can leave messages for Auro on an Idea number and in return... Read More

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