Sun NXT, the over-the-top (OTT) streaming platform run by Sun TV now has over 2 crore users, with the majority acquired through the tie ups with telecom operators and other OTT players. The development was shared by SL Narayanan, group chief financial officer at Sun TV Network in the first quarter earnings call on Friday. Narayanan also said that the platform does host users “who have come organically” but “that... Read More
ZEE5 and Sun NXT, the over-the-top (OTT) streaming platforms run by ZEE Entertainment Enterprises and Sun TV are “expected” to drive up the subscription revenues for the respective companies, say analysts. In the first quarter results of the current financial year, multiple analysts expect the broadcasters including ZEE Entertainment Enterprises and Sun TV to record a “sequential dip” in advertising revenues. However, the analysts say the broadcasters are set to... Read More
Sun NXT, the over-the-top (OTT) platform run by Sun TV, will not enter into a ”bidding game” as the management feels the platform can use “existing content and still deliver reasonable results.” SL Narayanan, group CFO of Sun TV Network on Friday said that the company has “done a decent job instead of just frittering away resources on opportunities which are suboptimal.” The group CFO of Sun TV said “it’s... Read More
Sun NXT, the over-the-top (OTT) platform run by Sun TV Network has witnessed a “significant growth” in the recent years as the company has “entered into agreements with almost all the telcos.” The development was shared by the Sun TV management in the third quarter earnings call on Monday. The Sun TV management said that the company receives a “substantial fixed revenue” from the telecom operators on a month-on-month basis.... Read More
Prabhudas Lilladher, a financial services company in a report on Monday said that “Sun TV is grossly under-invested in Sun NXT,” a over-the-top (OTT) platform focusing on South Indian languages. The financial services company is said to have had “interaction” with the Sun TV management with the broadcaster highlighting that it plans to spend Rs 2 billion towards its Sun NXT platform. In its report, Prabhudas Lilladher highlighted that the... Read More
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