srini gopalan airtel

An exclusive interview with Mr. Srini Gopalan, Director – Consumer Business, Bharti Airtel (India), who shares his views on Airtel Zero

Airtel recently launched Airtel Zero, an open marketing platform that will allow customers to access mobile applications at zero data charges. By making a part or the entire mobile application free for customers, the mobile app developers can create an interest in the customers, attract potential users and increase retention. Although the platform is claimed to be a non-discriminatory marketing tool for both small... Read More