Sports Channels Brace for Loss of Viewership in India
Sports could emerge as a huge attraction when India begins its recovery from the COVID-19 lockdown, particularly if the dates for the Indian Premier League (IPL) are announced, KMPG said in a report. The audit, tax and advisory firm said in the report released on Wednesday that the overall TV viewing has increased in India but the absence of fresh content is hurting the broadcasters. Further, the report said that... Read More