Save Paper

February 16th, 2010 2:12 PM 13 COMMENTS

Idea Cellular Expands Use Mobile Save Paper Campaign to Barista & CCD

Taking its Innovative Use Mobile- Save Paper campaign further, IDEA Cellular the GSM mobile service operator has partnered with the two leading Coffee chains – Barista and Café Coffee Day – to spread awareness about its Green campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that... Read More

February 2nd, 2010 5:06 PM 14 COMMENTS

IDEA Cellular Paints Mumbai Green!

IDEA Cellular is on a mission to paint the city green with a range of outdoor media innovations, to spread awareness about the green initiative "Use Mobile, Save Paper!" IDEA has transformed Mumbai bus shelters into Green covers, with potted plants, and tendril climbers to convey the green message. The Green bus shelters at Worli, Mahim and on the Western Express Highway have already started catching the attention of passersby.... Read More

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