Why success of ‘LYF’ is critical to the success of RJio
Traditionally Indian telcos have shied away from venturing in the devices segment. They have hardly ever aped the western model of bundled devices. Predominantly, this is because of extremely low Average Revenue Per User (ARPU), high churn and dominance of pre-paid users. Now the new kid-on-the-block, Reliance Jio seeks to change this. Because of new technology it is almost imperative for the company to focus on the devices as well... Read More
