May 13th, 2016 7:56 PM 17 COMMENTS

Reliance Retail to rebrand Digital Express outlets as Reliance Jio to push LYF sales: Report

Reliance Jio, is set to get more visibility in the market ahead of its commercial launch, as the telco’s sister company, Reliance Retail, will rebrand its 1,500 small-format Reliance Digital Express and Digital Express Mini outlets as Reliance Jio, Economic Times reported. The report said that the retail push strategy comes amid slow sales of Reliance's Lyf handsets. Reliance Jio stores will be the front-end to sell both 4G connections... Read More

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