July 28th, 2013 11:18 AM 51 COMMENTS

Reliance’s 3G Tariff Game vs Vodafone’s Be Smart 3G Initiative

Vodafone India has recently started a brand campaigning in Mumbai to increase 3G penetration in the circle. 'Be Smart', as it is called will promote 3G services to Vodafone's smartphone customer base. The brand promotion of Vodafone 3G comes at a time when Reliance Communication just launched 3G services at 2G prices. Airtel had launched an One-Time-Recharge of 3G pack at 2G price - but with out any big promotion... Read More

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