Caller Ring back tones (RBT), or caller tunes, have come a long way from being a novelty in the earlier part of the decade to comprising around 30 per cent of Value-Added Service (VAS) revenue for Indian telecom operators today. In fact, OnMobile, India’s leading VAS player, witnessed over 250 million song downloads from its RBT platform in 2009, a 55 per cent increase year-on-year.This is indicative of the tremendous... Read More
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