Smartphone Users Prefer Websites Over Apps for Online Shopping: Report
According to a study conducted by a research firm, Nielsen, Indian smartphones audience still prefer websites for online shopping than using shopping apps on their device. However when it comes to accessing content on the smartphone, there has been an increasing preference for apps over websites. Close to 25 percent of smartphone-users in country prefer to shop online while just 3 percent of smartphone users’ access shopping apps, the study... Read More
