Etisalat DB Telecom Embarks On A Brand Building Exercise
Etisalat DB Telecom has appointed McCann Worldgroup MRM Worldwide as its advertising and communications partner and Karishma Initiative (a part of Lintas group) as the media planning and buying agency. The appointment comes on close of heels of the company’s plans to rollout GSM services in the country. MRM Worldwide (a division of McCann World group) will be responsible for the complete brand communication and creative aspects, while Karishma Initiative,... Read More
