February 24th, 2012 4:40 PM 5 COMMENTS

Tata DOCOMO Launches Unique Location-Based Service ‘Offers Near Me’

Tata DOCOMO today launched ‘Offers Near Me’, a unique Location-Based Advertising Service for its GSM customers in Andhra Pradesh circle. ‘Offers Near Me’ is early first location-based opt-in program that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers — FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the... Read More

October 14th, 2011 3:09 PM 3 COMMENTS

Location Based Services May Be Misused ISACA Concerns

ISACA’s new white paper, “Geolocation: Risk, Issues and Strategies,” points out, malicious use of geolocation data can put both an individual and an enterprise at risk. When a person’s personal information, such as gender, race, occupation and financial history, is combined with information from a GPS and geolocation tags, the data can be used by criminals to identify an individual’s present or future location. Geolocation uses data acquired from a... Read More

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