Analysis: Will Reliance Jio inspire other telcos to launch bundled deals?
Jio owns the recognition to become the first telecom operator in the country to launch its own devices brand “Lyf”. Bundling of devices with their services is a common practice in several countries, but India is new to this concept. The success or failure of Reliance Jio’s Lyf brand, hence, determines the retention of this concept in the country, analyzes The Telecom Times. According to Counterpoint Research, Reliance Lyf brand... Read More