December 28th, 2009 1:48 PM 24 COMMENTS

Reliance Communication and Idea Cellular Pulled up For Misleading Ad Campaigns

India's leading mobile service operator Reliance Communication and Idea Cellular has been pulled up by the Advertising Standards Council of India (ACSI) for running misleading ad campaigns “fastest mobile Broadband Service in India” and “Walk When you Talk” respectively during July to October 2009. According to ACSI Reliance Mobile failed to substantiate its claim of television commercial (TVC) that it is the 'fastest mobile broadband service in India as it... Read More

July 1st, 2009 5:29 PM 50 COMMENTS

IDEA CELLULAR’S NEW IDEA ‘WALK WHEN YOU TALK’

IDEA Cellular the leading GSM service provider has launched a new campaign Walk & Talk, to bring forward people across different walks of life, age-groups and societies and get them to walk for fitness. IDEA plans to initiate a countrywide movement on Walking & Talking, and expects that ‘Ek Idea pe chal padega India’ . In its new commercial Abhishek Bachchan is playing a Doctor this time, who quotes how... Read More

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