Aditya Birla promoted Idea Cellular, latest entrant in Kolkata wireless market introduces onnet tariff packs - for calling local Idea numbers at a lower price. Idea entered Kolkata as 11th mobile operator after Vodafone, Airtel, BSNL, Reliance CDMA, Tata Indicom, Reliance GSM, Aircel, Virgin Mobile, MTS India and Tata DoCoMo. So to capture new customers Idea has to offer more compared to others, and they do accordingly, apart from industry's... Read More
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