Idea transforms from a pure play telco to an integrated digital solutions provider with new services to take on Jio, Airtel
Idea Cellular on Monday launched Idea Music Lounge, Idea Movie Club, and Idea Game Spark, kicking off its transformation from a pure play mobile operator to an integrated digital services and solutions provider to compete with the likes of Reliance Jio and Bharti Airtel that are already offering digital content services to their respective customers. These digital content applications will serve as a one-stop entertainment destination initially for Idea subscribers,... Read More
