Idea Cellular Working With Vendors to Bring Cheap Handsets to Counter JioPhone
Idea Cellular, India's third largest telecom operator, is said to be working with handset companies to bring down the cost of handsets to as low as Rs 2,500. The move is aimed at countering Reliance Jio's latest 4G feature phone, JioPhone, which is priced at Rs 1500. The Aditya Birla Group-led company, however, clarified that it will not subsidize the handset like Jio is doing with JioPhone. Idea Cellular like... Read More
