August 27th, 2010 8:37 PM 23 COMMENTS

Idea Cellular Launches New Campaign Break The Language Barrier

Imagine getting a lucrative job offer from a far flung city in India ; the offer excites you, but the thought of living in a place where a different language is spoken, makes you doubtful. Would you leave the offer only because you cannot speak the language, or overcome the hurdle by adopting a simple idea and give wings to a bright career ahead? IDEA Cellular the leading GSM service... Read More

May 1st, 2009 3:02 PM 0 COMMENTS

IDEA’S ABHISHEK BACHCHAN AD CAMPAIGN WINS AWARD

IDEA Cellular's campaign with brand ambassador Abhishek Bachchan has been adjudged the 'Best Celebrity Endorsement of the Year' at the first edition of NDTV Tech Life Awards.The trophy was jointly received by Bachchan and IDEA Cellular chief marketing officer Pradeep Shrivastava.IDEA's tagline 'What an idea, Sirji!' has generated tremendous recall value for the brand, amongst the masses. Bachchan said, "I am happy to associate with a brand which is young,... Read More

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