December 14th, 2009 3:06 PM 2 COMMENTS

IDEA Cellular brings ‘Auro’ To His Fans In Mumbai

For the select few, it was a once-in-a-lifetime opportunity to meet the legend himself. At an event held in the city last evening, ‘Auro’ aka Big B aka Amitabh Bachchan made a special appearance to meet fans who had participated in IDEA Cellular’s consumer engagement activity ‘Talk to Auro’. IDEA Cellular’s ‘Talk to Auro’ campaign was designed to connect ‘Auro’, of the movie Paa, with his fans. The character, Auro... Read More

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