March 31st, 2017 6:08 PM 8 COMMENTS

ASCI Asks Airtel to Modify/Pull Down the ‘Fastest Network’ Ad

The battle is still on. Bharti Airtel has been titled as the fastest network in India by speed test service, Ookla. Later on, a flaw revealed in the Speedtest application raised several eyebrows related to the 'Fastest Network' title. Though Ookla explained the entire methodology, that isn't sufficient enough to convince ASCI (Advertising Standards Council of India) as the agency now asked Airtel to stop/modify the campaign. The Fast Track... Read More

March 22nd, 2017 12:01 PM 22 COMMENTS

Data Accuracy and Neutrality is of the Utmost Importance: Ookla on Airtel-Jio Speedtest Issue

Ookla on Wednesday reiterated that it fully stands behind the accuracy and reliability of the methodology used to designate Airtel as ‘India’s Fastest Mobile Network,' claiming that it goes to great lengths to ensure that the information collected on any Speedtest internet test is verifiably correct. The company said that data accuracy and neutrality is of the utmost importance to the company. Mukesh Ambani-led Reliance Jio lately made public statements... Read More

March 21st, 2017 11:21 AM 77 COMMENTS

Bharti Airtel Hits Back at Reliance Jio Saying Their Allegations are Deliberate and to Mislead Consumers

The saga continues. After Reliance Jio claiming that Bharti Airtel's advertisements about fastest telecom network of India are misleading and incorrect, Airtel has hit back at Jio, and the interesting part is speed test service, Ookla also came out with their saying on the allegation. In the statement issued by Bharti Airtel, Rajiv Mathrani, Chief Brand Officer quoted as follows “Airtel is one of the most trusted and admired brands... Read More

March 2nd, 2017 5:06 PM 69 COMMENTS

Bharti Airtel Titled As India’s fastest network by Ookla

Bharti Airtel, today said that it had been rated as India’s fastest mobile network by Ookla - the global leader in broadband testing and web-based network diagnostic applications. This latest recognition furthers cements Airtel’s position as India’s best smartphone network that consistently enables a superior online experience for customers. Ookla’s findings are based on analysis of millions of internet speed tests logged on ‘modern devices’ by mobile customers across India... Read More

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