BARC Announces YUMI Analytics Application for Indian TV Users

Broadband Audience Research Council (BARC) is India’s only and the world’s largest television measurement company. It is a...

English and Business News Channels Get Highest Viewership in Week 17: BARC and Nielsen Study

TV channels viewership has drastically increased in the lockdown period. Since people are staying at home, they are...

Trai Recommends Revamp of TRP Measurement Body

The Telecom Regulatory Authority of India (Trai) on Tuesday said that structural reforms were required in the structure...

TV Viewership Gets Hit in the Week 14 of 2020: BARC

Since the outbreak of COVID-19 and implementation of precautionary lockdown period, TV Viewership has reached new heights. As...

MIB directs BARC to stop releasing TV Viewership Data, meanwhile TAM to continue

The Broadcast Audience Research Council or BARC has set forth its offerings in a competent way. Within a...