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Tanay Singh Thakur June 30th, 2020 6:03 PM 0 COMMENTS

BARC Announces YUMI Analytics Application for Indian TV Users

Broadband Audience Research Council (BARC) is India’s only and the world’s largest television measurement company. It is a Joint Industry Company founded by the stakeholder bodies which represent advertisers, broadcasters, advertising and media agencies. Data from BARC allows companies and brands to make efficient media spends and content decisions in a very competitive television market. BARC will complete transitioning into a much user-friendly, versatile, and upgraded software interface, YUMI Analytics... Read More

Shrijan Soni May 8th, 2020 9:11 PM 0 COMMENTS

English and Business News Channels Get Highest Viewership in Week 17: BARC and Nielsen Study

TV channels viewership has drastically increased in the lockdown period. Since people are staying at home, they are watching multi-genre channels to have an informative and entertaining quarantine period. Among all the genres, News genre is attracting TV viewers from the past seven weeks. As reported by Broadcast Audience Research Council of India (BARC), both English and business news channels have witness increased viewership in Week 17. English news channels... Read More

Bala Yogesh April 28th, 2020 3:54 PM 0 COMMENTS

Trai Recommends Revamp of TRP Measurement Body

The Telecom Regulatory Authority of India (Trai) on Tuesday said that structural reforms were required in the structure of Broadcast Audience Research Council India (BARC) for added transparency in the TRP measurement system. Trai also said that the rating agency should be mandated to increase the sample size to 60,000 by the end of 2020 from its existing size of 44,000. Further, as part of its recommendations on “Review of... Read More

Shrijan Soni April 20th, 2020 5:29 PM 0 COMMENTS

TV Viewership Gets Hit in the Week 14 of 2020: BARC

Since the outbreak of COVID-19 and implementation of precautionary lockdown period, TV Viewership has reached new heights. As people are staying at home, they are relying on the television platform for their entertainment. From the beginning of the lockdown period, general viewership of nearly every genre achieved better figures. However, recent BARC and Nielsen Study stated that TV viewership slightly decreased in Week 14 as compared to Week 13 of... Read More

Bhupendra Sharma May 6th, 2015 4:13 AM 0 COMMENTS

MIB directs BARC to stop releasing TV Viewership Data, meanwhile TAM to continue

The Broadcast Audience Research Council or BARC has set forth its offerings in a competent way. Within a week of initiating services and releasing maiden TV viewership data, BARC has come on top in the ongoing trends in Media and Entertainment industry. The first week of data has imported a lot of startling changes in the industry, which once looked out of the question. Switching from TAM to BARC has... Read More