BARC India defines rules for usage of television ratings in public domain
In the light of several incidents where the television channels claim leadership by tweaking the rating data, the rating measurement body Broadcast Audience Research Council (BARC), India has laid down rules according to which channels should use their ratings, particularly in public domain. Before making a claim of leadership, the channels should do a comparison over at least four consecutive weeks of data. The period of comparison must cover at... Read More
