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Bala Yogesh April 30th, 2020 3:53 PM 0 COMMENTS

BARC India Celebrates 5 Years of Delivering Ratings, Trai Knocks on its Doors for Revamp

The Broadcast Audience Research Council (BARC) India on Wednesday said on Twitter that it has completed five years of delivering ratings as it shared celebratory messages from its board members and industry experts. BARC India, the industry led body representing broadcasters, advertisers along with advertising and media agencies was accredited by Ministry of Information and Broadcasting (MIB) in 2015 to carry out television ratings in India. Meanwhile, the Telecom Regulatory... Read More

Arpit Sharma July 8th, 2019 7:43 PM 0 COMMENTS

BARC India Shifts to Reporting Pay and Free Platform Data Separately Starting Week 27

Broadcast Audience Research Council of India (BARC) announced on Monday that they would start reporting viewership data and report for pay and free platforms separately, beginning week 27. This period means June 27 to July 5, 2019. It is worth noting that Broadcast Audience Research Council has been reporting feedback from the industry for better understanding the viewership habits and patterns of TV viewers. It has also reported acute insights... Read More

Arpit Sharma April 29th, 2019 3:29 PM 0 COMMENTS

BARC Comes Up With Counter Arguments Against Trai Consultation Paper on Audience Measurement Ratings

The Broadcasters Audience Research Council (BARC) of India has come up with its counter-arguments on the consultation paper ‘Review of Television Audience Measurement and Ratings in India’ by the Telecom Regulatory Authority of India (Trai) which was presented by the many stakeholders. The BARC has noted that in the entire consultation paper, some of the submissions made by the authority are identical and have motivation against the interest and functioning... Read More

Arpit Sharma April 9th, 2019 12:27 PM 1 COMMENTS

BARC Resumes Public Sharing of Weekly Viewership Reports After Trai Lashes Out

After Trai thundered down on the Broadcasters Audience Research Council (BARC), the council has finally resumed publishing weekly viewership data. After resuming its report, the BARC has put out data for week 13 of the period 23-26 March. The council had stopped sharing data publicly after Trai introduced the new tariff regime in India. Following that, the last report which was publicly available was the week six report, after which... Read More

Chakri K February 24th, 2019 8:00 PM 3 COMMENTS

Trai to Take Appropriate Action on BARC India for Not Publishing Rating and TV Viewership Data

The Telecom Regulatory Authority of India (Trai) has warned the Broadcast Audience Research Council (BARC) for not publishing rating and viewership data during the consumer migration to new tariff regime. If BARC India doesn't publish the data immediately, the Trai will initiate 'appropriate action,' for non-compliance of its orders. In the directive issued by Trai, it stated that BARC India should publish the data by February 25, 2019, and if... Read More