ASCI Guidelines Require Social Media Influencers to Provide Ample Disclosure
The Advertising Standards Council of India or ASCI has released new guidelines meant for influencer advertising on digital media platforms such as Instagram or Youtube. The new guidelines mandate the need for all promotional content that is being published by social media influencers or representatives to carry a disclosure label identifying the same as an advertisement. Furthermore, the new laws urge influencers to provide due diligence regarding products or services... Read More
