Airtel plans freebies, discounts for high-value customers to tackle Reliance Jio threat
In a bid to tackle the looming threat posed by Reliance Jio Infocomm, Bharti Airtel is planning to retain top 11% of its users or high-value customers that contribute around a sixth of its revenue through specially directed offers and discounts, according to a report by Economic Times. Historically, high-value users rarely switch their carrier unless service is truly terrible. A person familiar with the telco’s plan told the publication... Read More
