Digital Advertising in 4G-enabled India: Interview with Neena Dasgupta, CEO ZIRCA Digital Solutions
Smartphone invasion in India continues to rise as consumers shift from feature phones to 4G-enabled devices. With the huge growth in the number of mobile internet users in India, the advertising companies have also overhauled their techniques to woo Indian consumers. To know more about the shift of advertising strategies for India and what brands need to know about digital advertising in India, we interviewed Neena Dasgupta, CEO and Director,... Read More