The mobile value added services player Spice Digital has appointst Unnikrishnan B Nair as its new Chief Marketing Officer (CMO). This recent appointment epitomizes Spice Digital’s success and growth by offering value-added services to various Telecom companies in the ever growing and highly competitive Indian telecom industry.
In his role as the CMO, Mr. Nair will be responsible for all Product and Brand Management of Spice Digital’s range of B2C and enterprise VAS products.. He will be a key driver in Spice Digital’s efforts in bringing to the mobile telephony market some for the most advanced and innovative mobile value-added-services. The Indian telecom market will present a pleasant challenge to Mr. Nair in marketing these services to mobile telecom operators at a time when the focus is expected to shift to VAS services.
Mr. Nair’s past stints include heading the retail branch marketing group at HDFC Bank, Mumbai where he successfully drove the marketing planning and execution of the bank’s retail products nationally across its branch and sales channels. His strategic and executional skills were demonstrated when he set up and managed start-ups in technology led retail initiatives such as Satyam Infoway where he helped launch
Mr. Nair’s past stints include heading the retail branch marketing group at HDFC Bank, Mumbai where he successfully drove the marketing planning and execution of the bank’s retail products nationally across its branch and sales channels. His strategic and executional skills were demonstrated when he set up and managed start-ups in technology led retail initiatives such as Satyam Infoway where he helped launchIndia’s first and largest branded cyber café chain, Sify iWay, in Mumbai, as well as growing the Easy Bill brand for bill payments into a national chain.
