SONY ERICSSON LAUNCHES POCKET TV

By June 17th, 2009 AT 12:29 PM

SONY ERICSOON POCKET TVSony Ericsson is launching its music-entertainment show Pocket TV, which viewers can watch on their show on mobile or on YouTube. Sony Ericsson’s Pocket TV is the mobile manufacturer’s attempt to engage with the digitally-savvy youth audience.

The show will be free to download in five weekly 90-second segments to any handset through a dedicated WAP site (pockettvshow .mobi). It will also be available to watch in longer, three minute segments through a YouTube channel at youtube.com/pockettvshow.

The series will run for 13 weeks and includes interviews, live music sessions and behind-the-scenes reports.

It will also cover other aspects of youth culture, such as comedy, fashion and film. There’s some “citizen journalism”, too, with contributors providing short films about, for example, underage clubbing.The shows will be hosted by Matt Edmondson with help from a number of roving reporters. Segments will feature interviews with artists and bands, live sessions and behind the scenes features.

Leave a Reply

Photo and Image Files
 
 
 

Recent Posts

Vu Premium TVs With Android TV 9 Pie and Google Chromecast Debut in India

Vu Technologies launched two new Smart TVs in India under its Premium TV series range. The company introduced the new...

Xiaomi Mi A4 Concept Renders Reveal Punch-Hole Screen and Quad Cameras

Chinese phone maker Xiaomi is planning a successor to its Google-powered Android One Mi A series of smartphones. The Xiaomi...

Bharti Infratel-Indus Towers Deal Suffers Setback Yet Again

Telecom infrastructure provider Bharti Infratel is set to extend its deadline for closing the merger deal with Indus Towers for...